email subject line best practices length

When it comes to subject lines for survey emails, personalization is a must. Almost every test comes out in favor of shorter subject lines. Knowing how to craft an eye-catching email subject line can mean the difference between the delete folder and loyal subscribers, so it pays to know key tactics to enhance engagement. Ready to start using this data to send better emails? To mix things up, we also add realllllllly long ones.”. This email subject line from social media platform Sendible stands out in the inbox because of it’s unusual length of 111 characters. How to write strong survey email subject lines that get opened. Email subject line length gets tested and talked about more than anything else. You should seek the advice of professionals prior to acting upon any information contained in the Content. Per Dean’s thinking, the subject line “Are you available to meet today at 11?” (38 characters) doesn’t have quite the same impact as “Meeting at 11?” (14 characters). When you’re able to combine the best practices of length, tone, and audience into a single email subject line, you’ll find your open rates are that much more successful. However, there are always best practices that brands should be putting in place to ensure that they are getting the most out of their email subject lines. Campaign Monitor's custom research into email subject line length; Return Path's report into the art and science of effective subject lines; MailChimps' help article for best practices for email subject lines; MarketingSherpa's chart on how subject line length affects open rates; HubSpot's article on writing catchy email subject lines We analyzed emails sent through SendGrid from last year’s holiday season and found that the average subject line was 7 words in length. Why keep subject lines short? Then choose the best; Keep it … You should write 10 subject lines for every email, just as you should write 10 titles for every blog post. For you: ABT. Better open-ended: Here’s 30% off. Write multiple subject lines. “Subject line length absolutely matters,” Wiebe said. We here at Phrasee have been studying subject line science for quite a while. Finding the ideal length for a subject line is an important step in your email marketing, but subject lines are not just about length. Every subscriber list is different, so the perfect subject line length depends on a variety of factors. Shorter subject lines: As discussed above, research shows around 41 characters is the optimal length for a subject line. If you leverage your past data and test your subject lines, you’ll be well on your way to knowing how long email subject lines should be to encourage subscribers to open and take action with your campaigns. After reviewing the data, they recommend you keep subject lines to no more than ten words. A/B test two different lengths. If you’re writing good subject lines, following deliverability best practices, and keeping your email list cleaned, and still seeing low open rates, it could be that your emails aren’t targeted towards your subscribers’ interests. Make it easy to understand. Here are a few email subject lines paired with their character length to give you an idea of what a 41 character-subject line looks like: As you craft your email subject lines, remember when and how your subscribers are reading your emails. Clarity. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. “We prefer one- or two-word subject lines above all else. Ensure your email marketing campaigns get off to a flying start by observing the following 14 email subject line best practices.. Make It Personalized. When we look at the data, the most frequent length of characters is 41 to 50 characters — 25% of subject lines are this length. You won’t know for sure if this statistic applies to your unique audience until you test it. Now, he sends subject lines with an average of 15.1 characters. Plus, they create powerful emotive storytelling, perfect for the shorter lines of text on mobile devices. Then choose the best; Keep it … If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. A regular inbox usually shows only about 60 characters of the subject but if you're on a moble, it's even shorter with only 25-30 characters visible. Are shorter subject lines better? One variable you can play with as you write your subject lines is length. There is no perfect subject line length for all emails and brands, but based on Omnisend research, email subject lines perform best if they are 21-30 characters long. Your email subject line matters. Get started with AWeber Free today. This kind is best suited for typical Thanksgiving email subject lines or even Christmas email subject lines. For the emails analyzed, those with 6 … But some of my colleague want to shorten to only 3 words b/c they are concerned that leads can't read the entire subject without opening the email. These subject lines are the best of the best. Emojis: While the debate about emojis continues, the fact is they’re here to stay. 1100 Manor Drive Chalfont, PA 18914, USAToll Free: +1 877-293-2371, Copyright © 1998-2021. Keep Your Audience (and Your Goals) in Mind Like the best subject lines, preheaders don’t have any unified success formula. 1. The goals are set, the KPIs you want to hit are crafted, and your stellar email campaign is ready to roll. Not something you’d call a short subject line, right?Same goes for click rates – the research found that click rates are also the highest for longer subject lines (130-139), with the most popular length somewhere in the middle. Some general good email subject line best practices to keep in mind when crafting those lures. And, if they do, half of your job is done. 6. It’s also important to keep in mind that your subscribers use a variety of different browsers and email clients. This further contributes to the complexity of having a one-size-fits-all optimal subject line length. A/B testing your subject lines is one of the best tools in the marketer’s playbook, because it will help you gain a better understanding of your audience, one email campaign at a time. How Does Email Length Affect Click-Through Rate (CTR)? It is estimated that most subject lines have the range between 30 to 40 characters. These subject lines will stand out from everyone else who uses subject lines around 50 characters in length. Use images wisely. But note that subject lines of 61 to 70 characters had a 17% average read rate, the highest of any length. Best practices for writing a good email preheader. 1. I like positive directions in an email subject line like "Top 5 Reasons to Upgrade to XYZ" and "Take Advantage of the New XYZ". +1 The line length limitation is for all lines of the message, but I don't see anything that says you can't have a subject span multiple lines (implying no limitation on the number of characters for the subject). Originally published in NewsLever™ February 2015. Your email subject line matters. The ways in which consumers interact with marketing emails and their subject lines seem to change with the weather. The Most Effective Email Subject Line Length Published on June 15, 2014 June 15, 2014 • 407 Likes • 109 Comments 2. Second, despite lowercase capitalization only being used 6% of the time, some marketing experts such as Val Geisler attribute increased open rates to it due to a more casual, personal feel. Emotional, compelling subject lines often work best, as do personal-sounding, genuine subject lines. The Bottom (Subject) Line. You’ve spent hours crafting an EPIC piece of content, now you want people to read it. When we look at the data, the most frequent length of characters is 41 to 50 characters — 25% of subject lines are this length. I like positive directions in an email subject line like "Top 5 Reasons to Upgrade to XYZ" and "Take Advantage of the New XYZ". More and more emails are opened on mobile devices, which typically show fewer subject line characters. This blog provides general information and discussion about email marketing and related subjects. Reproduction Strictly Prohibited. If a large portion of your users open on mobile – which is likely because average mobile email open percent is around 55% – than you need shorter subject lines. Retention Science did an analysis of 267 million emails and found that shorter subject lines do better – to a point. And one of the most common questions we hear is this: What’s the best length for a subject line? But for survey subject lines, clarity goes beyond just making it clear what the message is about. 71.1% of the 1,000 subject lines we analyzed were between 21 and 60 characters. Email subject line length gets tested and talked about more than anything else. Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!” 1. email opens on mobile devices increased by 34%, How to Be an Email Subject Line Superhero, How to Determine the Best Length for Your Email Subject Lines. Because of this, marketers ask us about email subject lines often. Here is one of Wiebe’s short subject lines: And here is one of her longer subject lines: Subject line: My template for your “messaging recommendations report” <– live in today’s Tutorial Tuesday. He contributes this to 2 factors: Here are a few of Dean’s short email subject lines. Still, some marketing experts suggest going even shorter. Is it possible to make choices capable of optimizing this element with just 100 characters? Of the 54 subject lines that I analyzed, the average word length was 8 (which is in line with our Big Data Team’s findings!). According to data from Marketo, 41 characters–or 7 words–seems to be a sweet spot for email subject line length in 2019, which is about 10 characters less than the average subject line. Get apt answers to all such harrowing questions through mind blowing email subject line statistics compiled by the Uplers , and see a great boost in your email open rates. 2. Email Subject Line Best Practices. Capitalization: While you may not be giving much thought to how you’re capitalizing your email subject lines, you should be! Call to Action. This is especially true with the truncated display–30-40 characters–on most mobile device screens. Think of your email campaign as breaking news and your subject line is the headline. Take subject lines seriously. The ideal subject line length is between 28 to 50 characters. Email subject line can be compared to the headline of a daily newspaper or magazine article. And one of the most common questions we hear is this: What’s the best length for a subject line? A majority of companies do not use them, and this may contribute to the higher response rate for emails which employ them. But we recommend A/B testing subject lines of varying length to see which one works best. While 7 words is the most common subject line word length (14.0% of them), 3 words (1.6% of them) have the highest engagement rates (21.2%, compared to 17.2% overall and 15.8% for 7 word lines). It may make your video email attractive and more users are likely to click on it. “After lots of testing, I’ve found that short subject lines get much higher open rates,” Dean said. Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science . Write multiple subject lines. **This post was originally published December 2015**, Nothing drives email open rates more than a well-crafted subject line. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. It’s better to make subject lines up to 60-65 characters long, as it prevents them from being cut off by email services and, therefore, not seen in full by readers. Best practices for using emojis in subject lines . Keep the following seven best practices in mind: Tip #1 Go Short. In this post, we’ll share some actionable tips for finding the correct email subject line length for your campaigns. In order to see success, you’ll need to leverage general best practices. But some of my colleague want to shorten to only 3 words b/c they are concerned that leads can't read the entire subject without opening the email. [Update January 2018]: If you’re looking for fresh data and statistics, check out the all new Email Marketing Benchmarks report.What we’ve noticed was the fact that the subject lines that got the highest open rates were 90-119 characters long. Before reviewing email design best practices, let’s address content. Regardless of where you are in your career, using best practices for email etiquette allows you to make a positive impression on potential employers, business contacts and potential customers. But you’re going to need more than 10 killer subject lines to take your email marketing to the next level. It lets you choose your subject line style and idea and crafts a great subject line for you based on your selections. This is what Manicube used in their email subject line. Because everything you think you know about the ‘best’ length for an email subject line just might be wrong. How to Write Better Subject Lines Using the EMV Index, Work Can Wait – These Sales are THAT Good, Make a Meatless Loaf Even Meat Lovers Will Love, 7 Habits That’ll Make You the Leader Your Colleagues Aspire to Be, 5 SEO Trends for 2019 | Mobile vs. Email subject line best practices often note that questions should be open-ended, but that doesn’t consider what the text is saying. Subject lines should always be concise. 5. That means it’s best to test out different lengths to see what works for you. To stand out from everyone else, we recommend you don’t keep your subject lines within those bounds. However, by analyzing large email samples, email service providers can identify some effective and ineffective patterns. Copywriting expert and Copyhackers Founder Joanna Wiebe recommends you either use very short subject lines or very long ones. Here are four ways to improve your email marketing campaigns. At this point, we’ve established that shorter emails tend to outperform longer ones in terms of their response rates. You can manage your cookie preferences at any time. As you can see, all the words in subject lines in emails above are simple, one or two syllable words. PART ONE: CONTENT PROMOTION EMAIL SUBJECT LINES. Put the person’s first name in the subject line. We’ve analysed literally millions of email subject lines and tracked their performance over time, we’ve even put our awesome AI technology to the task. The problem with that? Are shorter subject lines better? Personalize: Using the personal touch in subject lines such as including the recipient’s name is a standard technique to increase open rates. Every sales and marketing channel comes with its own set of challenges, so as you experiment with the 16 follow-up email subject lines below, keep the following subject line best practices in mind: Sound Natural and Conversational. First, emails with shorter subject lines are more likely to be delivered. In the test, such subject lines generated a whopping 541% higher response.. Personalize the subject line. Make an impact with email marketing to the complexity of having a one-size-fits-all length media platform Sendible out... Using all capital letters will take you there, too. ) will ensure your line! Read on for our rundown of best practices when it comes to including an in! – to a point create compelling emails different, so the perfect subject line most and... 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